Customer Marketing Manager - Off Trade

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

• About The Role
• Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands.
• In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageo's commercial plan. We aim to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.
• In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing and Brand teams to deliver best in class activation.
• Key Responsibilities:
• Bringing a strategic lens to activation planning, ensuring initiatives are customer- and channel-centric while rooted in commercial frameworks and business targets
• Crafting and implementing detailed, ongoing 360-degree activation initiatives that align with overall brand and portfolio priorities, from initial planning to perfect execution and assessment
• Leading external activation and shopper marketing agencies to deliver outstanding, data-driven concepts that improve shopper engagement and boost conversion at the point of sale
• Coordinate commercial activation details like material development, POS setup, cross-functional briefings, and budget management efficiently.
• Operating seamlessly within a matrix organization, leading internal cross-functional teams with influence and clarity, delegating effectively, and fostering alignment across levels

• 3+ years experience as Sales or Marketing Executive equivalent - with a consistent record in business delivery
• Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail
• Project management experience
• Strong time management and prioritization skills
• High level of structure, mastering administrative basics
• Excellent communication-, and interpersonal skills to build relationships/partnerships with internal and external partners
• Problem solver & solution-based great teammate who can deal with ambiguity & adapt quickly
• Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth
• German & English: fluently spoken and written