Senior Product Marketing Manager

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self- service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com .

We are a fast-growing, international organization with teams across four continents and we work with a cutting-edge technology, but that's not all we have to offer. At Denodo, we are like a family and it is of the utmost importance to us that we help support your professional growth every step of the way

Denodo is looking for a smart, experienced, and highly motivated product and customer marketer to join the expanding product marketing team.

• Job Description
• The selected candidate will be primarily responsible for both global product marketing initiatives, as well as supporting regional demand generation needs. This will include creating compelling messaging and content; evangelizing Denodo value proposition through analysts, press/ media, and customers; acting as a champion for EMEA-based strategic customers and their success stories; being the spokesperson at tradeshows and at Denodo’s field and online events; and working with sales teams to accelerate the sales of Denodo solutions.
• This position can be based in any of our Denodo office locations: London, Paris, Munich, or Madrid.
• Job Responsibilities & Duties
• Positioning and Messaging: Understand the market and competitive position, and target market needs and create compelling content at the business and technical levels.
• Demand Generation Support and Presentations: Working closely with the demand generation team, you will develop strategy and content for various field marketing events and activities:
• Web seminars, tradeshows and events – with internal and external speakers.
• Landing page copy, by-lines, blogs, email templates, newsletter content, banner ads, whitepaper content in targeted social / digital / print media.
• BDR scripts and enablement content.
• Support tradeshows and events, as speaker, booth presence, customer and partner meetings.
• Customer Marketing: Work with regional sales and customer success teams to identify and develop deeper understanding of customer case studies, and work with the customer to:
• Capture their use cases and convert into compelling business-value-focused content, including written success stories, blogs, presentations and customer testimonials, both for internal consumption (such as sales enablement) and external (both digital and in-person activities).
• Prepare and support customer advocates for various outbound marketing activities such as speaking slots at tradeshows, Denodo events and joint partner events, interviews with media and participation in customer-win press releases.
• Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner PeerInsights, Forrester Waves and others.
• Encourage customer participation and contribution to Denodo user groups and advisory councils, both online and regionally across EMEA.
• Content Creation: Create and maintain marketing collateral documents:
• Product collateral, website copy, emails, articles, press releases, white papers.
• Solution briefs for targeted verticals with a particular focus on the needs of the supported region.
• Work closely with product management team to translate technical vision into compelling messaging documents, marketing collateral, and demos.
• Work with regional demand-generation managers to develop new content as well as adapt existing content to the regional campaign needs.
• Author and maintain customer case study content, including published briefs, sales tools, and testimonials.
• Partner Marketing Support: Work with the regional partner marketing team to engage with partner organizations to create compelling joint value propositions, solution briefs, and case studies.
• AR and PR Support: Collaborate with marketing communications team and support regional analyst and press relationships. Conduct briefings and inquiries with the analysts and help increase their recommendation of Denodo to their clients.
• Sales Enablement: Develop sales tools sales presentations, solution selling sheets, and sales plays. Work with sales enablement team to support sales training activities, both regional in-person and online.
• Social Evangelism: Write blogs and social posts, and engage in social campaigns to promote Denodo thought leadership and brand.

• Fluent in English and at least one continental European language (German, French, Spanish, Italian) is a must
• BA/BS degree, preferably in a computer-related field. MBA a plus.
• 7+ years of experience in customer marketing and/ or product marketing with a focus on data integration, data management, or data analytics in the enterprise sector is required.
• Experience with customer marketing or advocacy activities, including building relationships with senior stakeholders, and understanding and authoring compelling content for their use cases.
• Outstanding written and verbal communication skills - writing various types of collateral with demonstrated ability to write product literature, customer case studies, and white papers.
• Excellent presentation skills are essential.
• Ability to manage deliverables in a dynamic and agile environment. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
• Strong analytical and synthesizing skills to translate technical content into value-based messages.
• Knowledge of and experience working with demand generation, product management, customer success teams, partner marketing, digital marketing, and creative marketing.
• Able to effectively communicate with remote teams in an international and cross-functional environment.
• Available to travel across EMEA (20% or less per month).
• Excellent presentation skills are essential.
• Ability to manage multiple tasks in dynamic environment, with a penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
• Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages.