Senior Measurement Partner - Germany

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, we want to entertain the world and are constantly innovating how entertainment is imagined, created, and delivered to a global audience. We currently stream content in more than 30 languages in 190 countries, topping over 300 million paid subscribers.

We have launched a new ad-supported tier to give our members more choice in how they consume their content. This tier allows us to attract new members while also creating a compelling path for advertisers to reach deeply immersed and hard-to-reach audiences.

Our Team

The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for Germany.

Netflix Ads Germany has seen amazing growth since launching, and there has never been a more exciting time to get involved.

Summary

Netflix’s Ads Germany Measurement team is looking for a new Senior Measurement Partner to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read
Seeking Excellence.

• Produce and conduct research and insights that tell the German Netflix’s Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the German Netflix Ads audience in comparison to competitors.
• Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.
• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers.
• Partner with the German Advertising Sales team with any day-to-day measurement requests.
• Partner with advertisers to create category-specific learning agendas & playbooks.
• Product and engineering project management, for getting complex measurement integrations to market.
• Support other team members with advertiser and category-specific learning agendas & playbooks for Netflix
• Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the DE Netflix Ads Audience.
• Develop case studies from ongoing and completed analyses.

• 7+Years experience in media measurement and research at Streaming, TV, or digital media companies or media agencies.
• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. AGF, GWI, Kantar, GfK, YouGov…) as well as direct digital technology and analytics.
• Experienced in effectiveness measurements (1P and 3P) such as Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.
• TV, digital and media planning experience is preferred.
• Analytical skills in post-campaign analysis (R&F).
• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
• Demonstrated ability to generate strategic insights from rigorous analysis.
• Experience in mid- and lower-funnel measurement, conversion, attribution and sales lift.
• Self-starter with expertise in managing projects independently with a high attention to detail
• Highly organised, and experienced in building and following processes to make working methods more efficient
• Flexible and open-minded: able to thrive in a startup environment with ambiguity
• Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.
• Highly curious, always looking for the meaning behind data
• Excellent writing and presentation-building skills
• Proficient in German and English