Marketing Manager – Germany – 12 Month FTC

HGF Limited is one of Europe’s largest intellectual property specialist firms offering a fully integrated IP solution, bringing over 200 Patent Attorneys, Trade Mark Attorneys and IP Solicitors together to provide a full-service IP solution.

With 25 offices across the UK, Ireland, Germany, Netherlands, France, Switzerland & Austria, HGF’s Patent and Trade Mark Attorneys provide specialist technical and legal advice to blue chip organisations and small to medium businesses across the world. Many of our clients are household names and the work HGF does allows them to protect and exploit their inventions, new products and branding.

Marketing Manager – Germany – 12 Month FTC
Location: Munich

• The BD and Marketing team at HGF plays a key role in the continued success of the business as we grow across Europe. This position is focused developing and executing marketing strategies, managing campaigns, and analysing market trends to increase brand awareness and generate leads in Germany. The role is primarily to support our German team based in Munich, however we have a new team in France and as a team we will be looking to provide them with additional support which this role will play a part in.
• Key deliverables
• Develop and implement comprehensive marketing strategies to drive business growth.
• Oversee and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Conduct competitor analysis to identify opportunities for growth.
• Plan and execute events, and promotional campaigns to engage target audiences.
• Manage and track the performance of marketing initiatives using KPIs and analytics tools.
• Collaborate with cross-functional teams, including BD, design, and comms, to ensure brand consistency.
• Develop and maintain relationships with media, partners, networks and influencers.
• Monitor marketing budgets and optimize spending for maximum ROI.
• Manage German (and French if applicable) language website.
• Ability to travel to relevant HGF offices as required.

• At least 3 years of experience in marketing, preferably in a professional services environment
• Demonstrable knowledge of digital marketing, social media, and content marketing.
• Proficiency in Google Analytics, SEO tools, and Salesforce platforms.
• Excellent communication, leadership, and project management skills.
• Ability to analyse data and translate insights into actionable strategies.
• Experience in brand management and public relations is a plus.
• Speak fluent German and English, the ability to speak French would be an additional benefit but not pre-requisite.