General Manager UK

Adsquare is a pioneering data provider in the programmatic and digital advertising ecosystem, with a focus on geolocation data. UK is currently one of our core market globally, representing a significant portion of our success. We are seeking a strategic General Manager to steward this mature region into its next phase of growth, optimizing our performance across the United Kingdom.

• Your Mission
• The General Manager UK will lead Adsquare’s commercial presence across these key markets. You will step into a high-performing region with a mandate to optimize operations, strengthen team cohesion, and drive further penetration in an established client base. You will act as the "Market Integrator," ensuring that local sales strategies align with global goals and that cross-functional teams work in unison to protect and grow our strong market position.
• What you will do
• Leadership and Team Development
• · Directly responsible for managing, coaching, and developing the Sales team across the region, ensuring stability and clear direction.
• · Own the local team structure and squad allocations, ensuring the team is set up for success according to global standards.
• · Drive team cohesion and cultural alignment within the local office, fostering an environment of mutual respect, accountability, and continuous improvement.
• Revenue Generation and Growth Strategy
• · Accountable for achieving all revenue targets (new business and expansion) for the UK.
• · Drive the execution of the Global GTM Strategy locally, ensuring the team meets activity metrics and pipeline expectations.
• · Oversee monetization strategies for local strategic platforms and lead key trading agreement conversations with major Agencies & Brands.
• Local Market Execution & Alignment
• · Develop and execute a comprehensive market strategy for the UK, aligning all cross-functional resources (CS, Marketing, Platform, People, Finance) to deliver results.
• · Lead strategic meetings with senior external stakeholders to unblock complex deals and drive market growth.
• · Facilitate local planning and drive specific cross-functional projects required to execute the regional strategy.
• Budget & Strategic Insights
• · Manage the T&E budgets for the UK market.
• · Act as the voice of the market: translate local feedback into strategic input for the roadmap and represent regional opportunities or blockers to Sales leadership.
• · Align local resource requirements with global business partners to ensure the region has what it needs to succeed.

• · Experience: Minimum of 8 years in sales within the media, data, or programmatic industry, with specific experience managing teams within the UK.
• · Track Record: Proven ability to drive revenue growth in a mature market environment. You are experienced in inheriting established teams and optimizing their performance. Strong track record in data partnerships and running data led sales teams.
• · Collaborator: Expert at aligning cross-functional teams (CS, Marketing, Product) to ensure local plans are executed effectively.
• · Network: Strong existing relationships with agencies, trading desks, and Brands in London and major buying hubs across the UK. Previous experience and relationships with Data and Measurement teams across Agencies, Brands and Platforms
• · Values-Driven: You embody drive and humility, staying grounded while pursuing ambitious targets.
• · Communication: You value honest, transparent communication and can cut through complexity to find practical solutions.