Senior Marketing & Communications Specialist (m/f/d) - Tieto Tech Consulting

Tieto is a leading software and digital engineering services company with global market reach and capabilities. We provide customers across different industries with mission-critical solutions through our specialized software businesses Tieto Caretech, Tieto Banktech and Tieto Indtech, as well as Tieto Tech Consulting business. Join our 15 000 talented vertical software, design, cloud and AI experts and empower our customers to succeed and innovate with the latest technology.

Since 2000, Tieto has been represented in Germany. With about 100 experts, Tietoevry Germany is committed to develop enterprises and society through IT by realizing new opportunities in customers' business transformation.

We believe in professional development and results by supporting our customers on their journey into a meaningful digital future

We are looking for an experienced and motivated Marketing & Communications Manager who wants to be part of Tieto Tech Consulting.

Tieto Tech Consulting works as a true partner, solving customers’ toughest technology challenges and delivering reliable outcomes that drive measurable results. By merging data, cloud, AI and design with deep industry expertise, we create impactful yet intuitive digital solutions that empower people and move businesses forward.

• In the role of Marketing & Communications Manager, you plan and execute marketing activities that strengthen the Tieto brand in Germany, support business development, and drive lead generation in Germany. Act as a SPOC for Marketing activities, taking responsibility for various communication channels and ensuring high-quality execution of campaigns. The focus will be on PR, online and content marketing.
• When joining Tieto Tech Consulting as a Senior Marketing & Communications Manager, you are responsible for:
• PR & Media: Strategic media relations including news jacking, press pitches, social media marketing, content creation with the aim of editorial media coverage in relevant industry media (online, print, TV), planning of market research projects including budgeting and management of external agencies
• Content Creation: Drafting, reviewing, localizing and adapting marketing texts for different audiences and channels (web, social media, e-books & whitepapers)
• Event Support: Managing event planning and executing, coordinating Tieto’s presence at local events including logistics, branding, and promotional materials
• Website Management: Managing updates, improvements, and SEO optimization. Ensuring clear, user-friendly content structure and coordinating with developers or designers when needed
• Performance Management: Planning and executing digital campaigns (e.g. LinkedIn ads, Google Ads, newsletter workflows). Tracking performance metrics and suggesting improvements based on data. Taking care of content, visuals and logistics
• Social Media Management: Developing and scheduling engaging content aligned with global content strategy and local news. Aligning messaging with employer branding and service offering.
• Account-based Marketing: In-depth research of selected customer accounts, identifying right personas and their pain points, mapping them with Tieto offering.

• A university degree in Marketing, Communications, or a related field
• 4+ years experience in B2B marketing in the IT services or IT consulting sector
• Experience in planning, running and evaluation PR and digital marketing campaigns, including performance marketing and SEO, content creation and events organization in Germany
• Ability to work independently, manage multiple projects and collaborate across departments
• Strong writing and communication skills in both German (C1+) and English
• Interest in new technologies and a proactive approach in learning and applying AI tools in marketing