Performance Media Manager (m/f/x)

In Germany and Europe, YOGI TEA GmbH has been the leading supplier of Ayurvedic herbal and spice teas from controlled organic cultivation for over 50 years. Our philosophy is: "Feel Good, Do Good", because only those who feel good can give good things back. An important part of our corporate philosophy is our involvement in social projects around the world.

To strengthen our team, we are offering the following permanent full-time position (40 hours per week) at Hamburg HQ at the earliest possible date:

Performance Media Manager (m/w/x)

In your future role, you will own the further development and optimization of retail media campaigns across major European retailers, working closely with sales, eCommerce, and marketing teams to deliver measurable commercial impact. This role requires strong analytical expertise, retail media platform knowledge, and cross-functional collaboration and reports into our Head of Retail Marketing who is located in North America.

• Co-Develop and execute retail media strategies across priority EU markets (e.g., UK, Germany, Netherlands, Nordics, France)
• Plan and manage campaigns across retailer platforms (e.g., sponsored search, display, onsite activations)
• Align retail media activity with broader brand, trade marketing, and commercial priorities
• Build full-funnel retail media plans to drive awareness, conversion, and basket size
• Partner with local sales and key account teams to support retailer priorities, promotions, and new product launches
• Define and track KPIs such as ROAS, incremental sales, share of search, conversion rate, and digital shelf performance
• Coordinate with global and regional teams to share learnings and best practices

• Bachelor’s degree in a related field is required
• At least 4 years of experience in retail media, eCommerce, or performance marketing, ideally within CPG, beverage, or wellness sectors
• Experienced with retail media networks (e.g., Amazon Ads, supermarket RMNs, CitrusAd, Criteo Retail Media)
• A problem-solving, driven and hands-on person with clear and effective communication skills
• Familiarity with GDPR and European data/privacy regulations
• Experience working across global interdepartmental teams and cultures
• Proven track record of driving measurable sales growth through retail media campaigns across multiple European markets
• Professional or personal experience with mission-led, sustainable, or organic brands would be a plus
• Strong analytical skills with experience in performance measurement, attribution, and budget management
• Deep understanding of digital shelf optimization, retailer algorithms, and shopper behavior
• Good business understanding and financial skills (P&L, costs centers, etc.)
• Proficient with Microsoft 365 Office Suite, MS Project, and MS Teams, and how they integrate
• Excellence in German and fluency in business English, spoken and written
• Resume in English