National Key Account Manager Cash & Carry

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

• About the role
• In this role, you will drive strategic growth in the Cash & Carry channel, shaping long-term customer partnerships and unlocking market potential through cross-functional collaboration. You will be responsible for translating strategic priorities into sustainable commercial success, while ensuring excellent execution of customer plans.
• Top Accountabilities
• Strategic ownership of key Cash & Carry customers, leading long-term partnerships and positioning Diageo as a preferred strategic partner
• Development and execution of customer strategies (short-, mid- and long-term), aligned with channel and category growth priorities
• Preparation and leadership of annual negotiations, ensuring value creation beyond price through joint business planning and strategic initiatives
• Identification and activation of untapped growth opportunities through close collaboration with Marketing, Category Management, Supply Chain, Finance and other internal stakeholders
• Data-driven analysis of performance, deriving clear strategic recommendations based on thorough evaluation of past and ongoing initiatives
• Applying best-in-class Key Account Management principles, with a strong focus on value creation, profitability and sustainable growth
• Responsibility for forecasting, investment planning and budget management, including preparation of performance reviews and management updates
• Continuous optimization of commercial processes and proactive identification of innovation and growth levers within the Cash & Carry environment
• Acting as a key contributor to the “One Team” mentality, fostering strong cross-functional collaboration

• 5–8 years of commercial management experience, preferably within branded FMCG and/or retail, ideally with exposure to Cash & Carry or wholesale channels
• Strong strategic and commercial acumen, including solid P&L understanding and a high affinity for numbers
• Excellent analytical and conceptual skills, with high proficiency in Excel and performance analysis tools
• Proven ability to work cross-functionally and to influence stakeholders at different levels
• Business proficiency in German and English