Global Digital Marketing Manager (f/m/d)

Atotech, a brand within the Materials Solutions Division of MKS Inc., develops leading process and manufacturing technologies for advanced surface modification, electroless and electrolytic plating, and surface finishing. Applying a comprehensive systems-and-solutions approach, Atotech’s portfolio includes chemistry, equipment, software, and services for innovative and high-technology applications. These solutions are used in a wide variety of end-markets, including datacenter, consumer electronics and communications infrastructure, as well as in numerous industrial and consumer applications such as automotive, heavy machinery, and household appliances.

With its well-established innovative strength and industry-leading global TechCenter network, MKS Inc. delivers pioneering solutions through its Atotech brand – combined with unparalleled on-site support for customers worldwide. For more information about Atotech, please visit us at atotech.com .

MKS Inc. in Berlin is looking for a

Global Digital Marketing Manager (f/m/d)

Reference number: R18197

• As our Global Digital Marketing Manager (f/m/d), you will architect, lead, and scale the digital engine that powers MKS’s global growth. In this strategic leadership role, you will own the digital marketing strategy, marketing technology roadmap, and performance channels that drive demand, pipeline impact, and revenue across global markets.
• You will lead a digital strategy and project team while building a modern, integrated MarTech ecosystem (including CRM, automation, and data infrastructure) that enables scalable lead lifecycle management and consistent global execution. Your work will directly shape how MKS engages customers, delivers Qualified Leads (QLs), and operationalizes a future‑ready B2B marketing funnel. Partnering closely with corporate and divisional marketing, sales, IT, procurement, and external agencies, you will ensure all programs are connected, measurable, and built on strong governance and data integrity.
• If you are a data‑driven digital leader who thrives on building systems, scaling teams, and delivering measurable business outcomes through strategy, technology, and cross‑functional leadership, we’d love to meet you.
• You Will Make an Impact By:
• Digital Marketing Strategy & Delivery
• Lead global digital marketing strategy and execution, owning the operating model across channels, platforms, and lifecycle programs to drive pipeline and revenue impact.
• Manage and develop a team (people leadership) and lead cross-functional projects (matrix leadership) across Marketing, Sales, IT, and Procurement.
• MarTech, CRM & Integrations
• Own the marketing technology stack and roadmap (MarTech), ensuring scalability, governance, and adoption across regions/teams.
• Drive implementation, configuration, and continuous optimization of CRM/marketing platforms (HubSpot, Salesforce, SAP C4C), including data quality standards and lifecycle governance.
• Ensure seamless integrations across marketing systems (web forms, lead capture tools, webinar platforms, CMS, analytics, and CRM) to enable reliable data flow and automation.
• Automation, Lead Lifecycle & Qualified Leads
• Design and operationalize marketing automation frameworks for lead capture, routing, nurturing, scoring/qualification, and Sales handover (including SLAs and lead follow-up rules).
• Own the Qualified Leads (QLs) strategy and end-to-end funnel framework, aligning stage definitions, routing logic, and performance expectations with Sales.
• Channel & Campaign Ownership
• Own global digital channel performance across paid media (search/social), SEO, email/lifecycle, webinars/virtual events, and landing page conversion optimization (CRO).
• Plan, launch, and optimize integrated demand generation campaigns, including targeting, offers, creative briefs, audience strategy, and experimentation (A/B testing).
• Manage budgets across channel activation, ensuring efficient spend and measurable outcomes.
• Measurement, Attribution & Insights
• Build reporting dashboards and attribution approaches that connect channel and campaign performance to pipeline contribution, velocity, and revenue.
• Establish a performance cadence (weekly/monthly) to identify insights, diagnose funnel leakage, and drive continuous improvement.
• Innovation & Digital Experiences
• Identify, test, and integrate new marketing technologies (including AI-enabled solutions) that improve productivity, personalization, content operations, and performance.
• Support digital product/experience initiatives (e.g., 3D visualization, animations, product configurators) by defining marketing requirements, measurement, and adoption.
• Partners, Stakeholders & Change Management
• Manage technology vendors, agencies, and implementation partners (contracts, scope, governance, SLAs, delivery quality).
• Drive enablement and change management across stakeholders to ensure consistent adoption of tools, processes, and data standards.

• Significant years in B2B digital marketing, owning strategy and execution across performance channels and lifecycle/demand programs.
• Experience leading teams and cross-functional programs (roadmaps, prioritization, change management, enablement).
• Strong knowledge of CRM + marketing automation ecosystems (e.g., HubSpot, Salesforce, SAP C4C or equivalent), including lifecycle stages, data quality, and integrations.
• Deep understanding of B2B funnel mechanics (QL/MQL/SQL), lead scoring, routing, nurturing, and Sales SLAs.
• Proven ability to launch, optimize, and analyze conversion-driven campaigns (CRO, A/B testing, experimentation).
• Strong measurement foundation: campaign taxonomy/UTMs, web analytics, tag management, and attribution concepts linking marketing activity to pipeline and revenue.
• MarTech architecture mindset: ability to translate business needs into scalable solutions across tools, integrations, and governance.
• Bachelor's or Master’s degree in Marketing, or a technology‑related discipline, complemented by hands‑on MarTech and digital growth experience, is preferred.
• Familiarity with AI-enabled marketing tools and deployment
• Vendor/agency management experience, including budget ownership and performance management.
• Fluent English; German is an advantage.